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JewelLayer

Men’s jewelry

JewelLayer

We want you to look your best, to feel confident and stylish. We know that the right accessories can make all the difference, that’s why affordable men’s jewelry that won’t sacrifice quality is what we stand for. Our selection of men’s jewelry is perfect for elevating any outfit, whether you’re dressing up for a special occasion or just want to add a little bit of extra style to your everyday look.

Used skills

Market research

Graphic design

Copy writing

Management

Web design

Advertising

The challenge

We started working with JewelLayer because they started with digital marketing recently and now require a sales funnel. This included a new business plan, a website optimized for converting organic social media and advertising leads, an organic social media strategy, and a paid advertising strategy. For the organic social media channels, we choose Instagram and TikTok because the target audience is the most active on these socials and the organic reach is the highest on Instagram Reels and TikTok. For paid advertising, we chose Facebook ads. Here we started testing multiple target audiences, interests, and creatives to eventually have multiple proven concepts to work with.

Results

After testing a lot of target audiences, interests, and creatives, we doubled down on the working ones. Now that we knew what audiences we can focus on, we started making content more specifically. We planned multiple photoshoots to give the company a look and feel that matches the target audience, posted content on all social media platforms where the target audience is active, and optimized the website to convert social media leads. To this day we are still advertising, holding photoshoots, creating content, and managing all the social. 

Increase your revenue with digital marketing

Everyone knows that Social Media is a MUST,
but do you know the best way to use Social Media?

Social Media Marketers make strategies to achieve your goals by using:

✅ High-quality posts with professional captions posted on the best times for you.

✅ A professional-looking grid design that impresses your target audience.

✅ Getting the right followers for you and converting them into “customers”.

Other cases