Atelier for jewelry
Rob Lanckohr – an atelier for jewelry, is run by Rob and Chantal Lanckohr. The couple met in 1993 during the World Music Competition (WMC). Chantal: “I was a hostess during the WMC and I attended the hotel school.” When Rob gave the hostesses a necklace with the WMC logo as a gift, they got to know each other. More than two years later, the couple moved in together on the Poststraat in Kerkrade. Rob was already working in the jewelry store of his parents (Eug Lanckohr). In 1997 they took over the business from Rob’s parents and in the following years expanded it into their ‘Atelier for Jewelery’.
Social Media management
Because Rob Lanckohr has a store in Kerkrade (Netherlands), it is important for them to narrow the target audience to the location. We needed to make a strategy to target a specific area interested in custom-made jewelry. For this audience, we needed to make a sales funnel more personal and easy to follow up, but at the same time, we needed to spread brand awareness to give people the right image of the company.
After doing market research, analyzing viral content, and creating the target audience, we made a sales funnel and awareness strategy for Instagram and TikTok. After this, we optimized the social media profiles, to increase the chance of getting DM’s and match the corporate identity. The awareness strategy is a mix of making viral content and advertising, all the leads and data coming from this will be used in our retargeting campaign or lead follow-up.
Increase your revenue with digital marketing
Everyone knows that Social Media is a MUST,
but do you know the best way to use Social Media?
Social Media Marketers make strategies to achieve your goals by using:
High-quality posts with professional captions posted on the best times for you.
A professional-looking grid design that impresses your target audience.
Getting the right followers for you and converting them into “customers”.